Scheduling, referrals, results routing, claims, provider directories, credentialing, AI-driven analytics – every one of these workflows relies on accurate provider data.
Yet health systems are struggling to maintain directories due to large backlogs of inaccurate records, and on top of that, 30% of records become outdated every year. The result is not a visible system failure. It is a silent drag across operations: referrals that misroute, results that reach the wrong clinician, patients matched to the wrong specialist, important information about referring providers is not leveraged, and CMS compliance gaps that go undetected until they become costly.
Axuall Sync was built to solve this problem, not as another cleanup project, but as a persistent data foundation that keeps provider information accurate, complete, and current across every system that depends on it. Today, we’re diving into how Sync works and what it can do for health systems on a foundational level.
How Sync Works
Sync draws from Axuall’s provider data network, a curated collection of public and private data sources and over 32 billion claims, to build a comprehensive, verified “super record” for every clinician. That record includes demographics, verified contact information, specialties, treatments, conditions, and clinical focus derived from real-world practice patterns, credentials, licenses, PECOS enrollment, and practice affiliations.
These verified updates are pushed directly into existing systems of record, such as Epic SER, credentialing platforms, directories, scheduling tools, and more, with no rip-and-replace required. In Epic environments, Sync treats Provider-on-the-Fly as a trigger: when a record is created, Sync enriches it and delivers ongoing updates automatically. End users see complete provider profiles where incomplete ones used to be, without any workflow changes.
Proven at Scale: How Sync Supports Cleveland Clinic
Cleveland Clinic manages hundreds of thousands of external provider records and receives hundreds of new referring provider records daily. Axuall Sync updates those records in near-real time with validated specialties, licensing, correct contact details, and over 20 additional enriched fields.
Axuall now manages Cleveland Clinic’s complete external provider database on a continuous basis, strengthening compliance, referral management, and closing critical gaps in care.
Stop searching. Start hiring.
It’s clear that the old ways of physician recruiting are no longer just inefficient, they are a liability to the health system. To stay competitive and profitable, health systems must transition from manual, data-deficient processes to a strategy rooted in real-time workforce intelligence.
Axuall Explore provides the information you need to outpace the competition. It’s time to stop waiting for the right candidate to find you and start using the data to find them.
"The Axuall Platform was able to bring back taxonomy and specialty information, legal names, dates of birth, gender, validated NPIs, licensing details, and accurate addresses and fax numbers – all information that we often didn't have or couldn't rely on. It even identified providers who were no longer practicing because their licenses had expired.
One Data Foundation, Multiple Use Cases
The power of a strong, real-time data foundation lies in its ability to serve multiple purposes. The same enriched, continuously verified provider data that solves the referring provider problem also unlocks value across the enterprise:
Directory accuracy and patient access. Over half of provider directories contain significant errors, according to CMS. Sync’s continuous updates keep directories accurate, helping organizations meet regulatory requirements while cutting data maintenance costs by up to 70%.
Patient-provider matching. Generic specialty designations don’t tell you whether an orthopedic surgeon specializes in spine or hand surgery. Sync provides clinical focus data based on actual practice patterns and billing activity, enabling precision scheduling that connects patients to the right provider for their specific needs.
Payer roster enrichment. Continuously verified demographics and credential data streamline payer enrollment and reduce claim rejections — a direct revenue protection measure.
AI and analytics readiness. As health systems invest in clinical decision support and population health analytics, a continuously verified provider data foundation is a prerequisite for those initiatives to deliver real value.
See How Your Data Compares
Axuall offers a no-cost validation sample that benchmarks your provider data accuracy against our continuously verified network. It is the fastest way to see how much of your data has decayed — and what a data backbone can do for your organization.
Request your no-charge validation sample below.