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IT/Software Company Servicing Health Care Industry Plans to add 75 Positions

CLEVELAND, Ohio, March 28, 2022– Axuall, Inc., an innovation IT/software company providing solutions for workforce intelligence and digital credentialing in the healthcare industry, plans to grow their headquarters in the Northeast Ohio Region by adding 75 new positions. The Ohio Department of Development (ODOD) approved the project for tax credit assistance at its meeting today.

Axuall, Inc. is forecasting rapid adoption of its platform by healthcare systems, staffing firms, telehealth organizations, and health plans. Axuall’s data network provides insights for network planning, analytics, and reporting, while access to this data has proven to dramatically reduce onboarding and enrollment time for its recipient organizations. The company’s founders and management team bring a wealth of experience and past success in data and healthcare innovation, drawing from their past co-founder and leadership roles with Explorys (IBM) and Moat (Oracle).

Axuall has raised nearly $14 million in venture funding since 2019 from both local and national investors, including Flare Capital Partners, Intermountain Ventures, University Hospitals Ventures, MedStar Health, Epsilon Health, InHealth Ventures, AV8 Ventures, JumpStart, M25 Ventures, and North Coast Ventures.

“We’re thrilled to innovate alongside our investors, partners, and customers in the region,” stated Charlie Lougheed, CEO, Axuall. “Ohio is a great place to incubate, develop, and scale technology companies. We’re honored to receive the support from the Ohio Department of Development as we grow nationally.”

Local, regional and state economic development partners – including the city of Cleveland, ODOD, JobsOhio and Team NEO – worked collaboratively with Axuall leadership to build the case for expanding in the Northeast Ohio Region.

“Axuall is a homegrown success story and expanding at a critical time for innovation in the healthcare talent space — where professional staff shortages are a growing concern,” said City of Cleveland Mayor Justin M. Bibb. “We are delighted to partner with Axuall as they continue to advance the digital transformation of workforce intelligence and provide opportunities to attract and retain tech talent in Cleveland.”

“The Northeast Ohio Region is a perfect match for Axuall to build its roots given the unparalleled strength of our healthcare system and our innovation ecosystem,” said Bill Koehler, Team NEO’s chief executive officer. “We are confident they will continue to grow with their innovative product for hospitals for many years to come. Along with our local partners, ODOD and JobsOhio, we congratulate Axuall on its expansion and look forward to working with the company in the future to ensure their long-term success here.”

About Axuall, Inc.

Developed with leading healthcare systems including University Hospitals, MetroHealth, and MedStar Health, Axuall is a workforce intelligence company built on a national real-time practitioner data network. It connects healthcare organizations to a vast array of data, providing insights for network planning, analytics, and reporting, while dramatically reducing onboarding and enrollment time via provider-enabled digital credentials.

About Team NEO

Team NEO is a private, nonprofit economic development organization accelerating business growth and job creation throughout the 18 counties of the Northeast Ohio Region. As the designated JobsOhio Network Partner, we align and amplify local economic development efforts in the region’s 18-counties; we conduct research and data analysis to inform local conversations and influence solutions; we market the Northeast Ohio Region; and we work to increase access to jobs, education and training for the region’s 4.3 million people. We do this to build a more vibrant regional economy; one that is more talented, equitable, competitive, innovative, resilient and prosperous. For more information, visit teamneo.org.

About JobsOhio

obsOhio is a private nonprofit economic development corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion. The organization also works to seed talent production in its targeted industries and to attract talent to Ohio through Find Your Ohio. JobsOhio works with six regional partners across Ohio: Dayton Development Coalition, Ohio Southeast Economic Development, One Columbus, REDI Cincinnati, Regional Growth Partnership and Team NEO. Learn more at www.jobsohio.com. Follow us on LinkedIn, Twitter and Facebook.

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Since the pandemic began, health systems have faced severe medical supply shortages for everything from personal protective equipment and ventilators to testing kits. However, those issues pale in comparison to a growing workforce shortage that is touching nearly every aspect of the health ecosystem.

That shortage existed long before the pandemic and has pushed health systems to the brink of their capacity. In fact, hospital CEOs recently reported that staffing has overtaken financial challenges as the top concern for the first time since 2004, according to the American College of Healthcare Executives.

While there’s no single solution that can solve this challenge overnight, there is some positive news. Namely, healthcare organizations are beginning to realize how data and analytics can be applied across the provider community to help solve this problem through an emerging practice: workforce intelligence.

Let’s explore the reasons why workforce intelligence has become essential in healthcare.

Providing the chance to analyze and plan

The pandemic has certainly tested supply and demand limits. But evolving delivery channels, healthcare consumerism and an aging population are forcing leaders to rethink how they plan, engage and onboard their clinical workforce. As a result, staffing shortages, skyrocketing contract labor costs and clinician burnout at levels not seen before have created a perfect storm.

By providing health systems with comprehensive, real-time insight into their current and future clinical workforce, leaders can better navigate the increasing challenges of care logistics. It enables leaders to leverage real-time data to address gaps in workforce supply, distribute precious resources more efficiently and optimize their care networks.

Addressing the burnout crisis

Staffing shortages and inefficient deployment models drive the over-utilization of clinicians, a key driver of frustration and attrition. According to Deloitte’s 2022 Global Health Care Outlook, an alarming 55% of frontline healthcare workers reported burnout, with the highest rate (69%) among the youngest staff. Therefore, reducing unnecessary steps in the workflow and accelerating information to make better decisions can profoundly affect morale and the bottom line.

Reducing the friction within clinician deployment

No task is more bemoaned by clinicians than credentialing.

Clinician information is expensive and tedious to obtain and confirm, especially if it requires manual effort by the already overwhelmed administrative staff. Connecting into provider data networks and applying workforce intelligence can dramatically improve this process for administrators and clinicians alike, decreasing deployment time and easing the burden on overstretched clinical staff waiting to be relieved.

This difference isn’t just eliminating the burden of more paperwork, it’s empowering clinicians to manage the most important documents of their careers: their credentials.

Allowing health systems to always be ready

In this challenging environment, it is crucial for health systems to be efficient and flexible. Real-time updates ensure an always-ready workforce that can be quickly deployed where they’re most needed, all while meeting credentialing and privileging regulations at the same time.

This, historically, has been a daunting task, but thanks to big data, information related to a practitioner’s credentials, skills and capabilities can easily be collected. This provides multiple benefits to clinician teams, including:

• Enabling care collaboration: Leveraging digitally verified provider data to cross credential across locations and care partners empowers organizations to expand services and revenue. This enables healthcare systems to more easily share providers in support of community care collaboratives and national telehealth networks.
• Optimizing economics: Physicians produce thousands of dollars a day in revenue for healthcare systems, offsetting rising costs elsewhere in the organization. Reducing unnecessary delays is key to revenue capture. By enabling teams to make faster decisions about how and where to deploy clinical resources and with the privileging regulations already met, administrators can cut weeks, and sometimes even months, out of a labor-intensive problem that also improves patient access to care.

Looking ahead: the future of workforce intelligence

While the U.S healthcare workforce shortage has been recently thrust into the spotlight, the pandemic only worsened a trend long in the making. The problem is only expected to get much worse over the next decade due to an aging population, longer lifespans, an increase in chronic conditions and alarming rates of burnout, among other issues. We can’t pretend there’s any simple off-the-shelf solution that can be used to solve this incredible challenge.

But by applying big data and workforce intelligence as a solution to the staffing challenge, healthcare leaders can begin to build better networks, eliminate deployment delays, meet patient demand, improve outcomes and ultimately improve the bottom line — a win for all stakeholders.

Photo: PeopleImages, Getty Images

It is important to remember that healthcare organizations do not just have an obligation to protect patient data, but staff data as well. Charlie Lougheed, CEO & Co-Founder of Axuall, stressed this in his statement to Healthcare IT Today:

Data security in healthcare, rightfully so, often focuses on the patient. However, security and privacy are also important to the millions of healthcare workers who serve these patients. Their credentials define their career, and as such, their ability to work in different care settings. It deserves the same encryption, privacy, authentication, and consent level as patient data.

To view the entire article, click here.

In the Webinar, Axuall’s CEO, Charlie Lougheed, delves into the topic of healthcare’s provider supply and patient demand mismatch and how Robotic Process Automation (RPA) and real-time provider data networks will reshape the landscape and the careers of Medical Services Professionals for the better.

Topics Include:

• The provider supply and patient demand mismatch: How the gap is widening at an alarming rate.
• How robotic process automation (RPA) and provider data networks are fueling Workforce Intelligence.
• How RPA is changing the role of the Medical Services Professional from task worker to knowledge worker.
• The bright career outlook for Medical Services Professionals.

Want to Become a Great Leader? The Smartest Ones Will Be Doing These 3 Things This Year

BY MARCEL SCHWANTES, FOUNDER AND CHIEF HUMAN OFFICER, LEADERSHIP FROM THE CORE@MARCELSCHWANTES

Planning for 2022, many leadership teams have had to consider employee retention to a degree like never before. What once was enough to keep employees happy — think remote work, office perks, and more — simply won’t cut it anymore.

Amid the biggest talent shift in recent memory, I connected with three executives to get fresh strategies about talent retention for the new year.

Put a premium on the act of listening

“There’s no ‘one size fits all’ solution when it comes to employee retention. Everyone wants something different out of their job, and as a leader, you must respect and understand that,” said Dean Thompson, chief growth/customer officer at HungerRush. “No two employees are the same, and it would be a waste of time and resources to treat them as such.”

Thompson believes that by listening to employees’ feedback, leaders will be much better informed as to how to keep employees happy. “The most important way to keep employees engaged is to simply listen to what they want,” he said. “Their answers may not be what you expected to hear, and that feedback will entirely affect how you approach benefits and employee management.” Driving home Thompson’s point, often employees don’t want rewards as much as you would think — they want to be heard and valued.

Give employees avenues for feedback

Listening to employees was a sentiment shared by all of the executives. Mark Woodka, CEO of OnShift, believes that to go a step further, you must provide employees with a way to conveniently share their feedback. “The only way to retain employees in today’s competitive labor market is by adopting employee-centric programs. Employees want to feel valued and heard, and one of the best ways to make this happen is with pulse surveys,” said Woodka.

“Sending quick and convenient surveys monthly or biweekly allows managers to monitor satisfaction and capture feedback so they can address problems before they fester,” he said. Additionally, Woodka believes that submitting feedback shouldn’t be the end of the line. “Unfortunately, many organizations don’t focus enough on recognizing and rewarding positive behaviors. One key to success is making sure employees value the rewards and that they’re offered fairly and consistently. Otherwise, this can lead to dissatisfaction,” he said.
Thompson was aligned with this thought process, adding his own two cents on the matter of feedback. “As leaders, we’re often given credit for things accomplished by our teams,” he said. “When someone congratulates you on the achievement, you need to stop them and let them know the employee who actually did the work and encourage them to give their accolades to them. When your employees see they get the acknowledgment, they’ll be prouder of their work and will aim higher to achieve those results.”

Lean on tech to minimize burnout

The pandemic forced many companies to invest in new tools and solutions to maintain workflow, minimize burnout, and keep employees connected. Charlie Lougheed, CEO and founder of Axuall, believes these investments should maintain their use and outlive the pandemic. “Heading into the new year, executive leadership teams should be focusing on how to lean on tools and technology that are available to allow employees to work smarter, not harder,” said Lougheed. “The executives who choose to prioritize preventing burnout now will reap the benefits in 2022 and beyond. Automating as much of the tedious, administrative part of the job allows for employees to focus on what matters in their respective roles, giving your workforce the opportunity to practice at the top of their skill sets.”

Talent retention in 2022 will be accomplished largely by accommodating employees. ​​In the words of Thompson, “once these strategies are put in place, your employees will be more engaged with company initiatives and changes, because their design is based on tangible feedback and they will reap the rewards.”

Link to the article

CLEVELAND, November 18th, 2021 – Axuall announced today that Joey Blogna joined the company as its Director of Talent Acquisition and Development. Joey will be responsible for leading Axuall’s growth strategy with primary focus on acquiring Top Level Talent for our organization as well as helping expand our teams capabilities through ongoing development.

“Joey’s experience and success in recruiting for roles in all areas of technology and growth companies will be a big boost as we continue to scale our team,” commented Charlie Lougheed, Axuall CEO. “Excited about the culture and the strong team assembled at Axuall, Joey has a vision to expand the employment brand and attract top-tiered talent to accelerate growth. We are excited to welcome Joey to the team.”

Prior to Axuall, Joey led strategic talent and growth initiatives for numerous start-ups across the globe. He has spent the majority of his 20 year career in Information Technology, Product and Services organizations focused in emerging technologies. His efforts have led to multiple acquisitions and most recently helped a Salesforce Platinum partner (focused in the Healthcare and Life Sciences) expand into 3 different countries.

MedStar’s Melissa Walters shares their digital transformation story as the $4.3 billion healthcare system changes how they engage clinicians, empower their MSPs, and eliminate information delays that stand in the way of timely clinical deployment.

Watch the presentation

CLEVELAND, September 7, 2021 – Axuall announced today that Scott Canupp joined the company as Vice President of Sales and Revenue Operations. Scott will be responsible for leading the go-to-market strategy and sales support initiatives for Axuall, which will include sales and revenue planning, sales tools, pricing and contracting, and seller enablement as Axuall continues to ramp up its market presence.

Scott joins Axuall with extensive experience in sales, sales strategy, and sales operations, with the last six years spent in health care. He recently led solutioning and contracting for IBM Watson Health, having joined the company through Cleveland-based Explorys, where he was responsible for sales operations and oversaw the go-to-market integration with IBM. Previously, Scott led a regional sales team for the data networking company CenturyLink, following a seventeen-year career at Verizon Enterprise Services, where he held various roles with increasing responsibility in sales leadership and sales strategy.

“I’m thrilled to work alongside Scott again as we take the business to the next level,” commented Charlie Lougheed, Axuall CEO. “Scott’s experience as a strong operator will be instrumental in our market growth as we scale up to meet demand.”

Scott holds a Bachelor of Sciences degree from Kent State University and currently resides in Cleveland, Ohio.

Two Cleveland startups — Hyr Medical and Axuall — are working together to streamline the credentialing process for health care practitioners.

Hyr connects health care providers with places to practice, while Axuall has developed technology that enables health care providers to acquire authenticated digital versions of their credentials and qualifications in real time. After initially partnering at the start of 2020 to pilot their concept of portable digital credentials, the two now have integrated their technology and are addressing what many have long viewed as a cumbersome part of the approval process to get physicians working.

Read the full Crain’s article.

Major Healthcare Organizations and Investors Back the Company’s Continued Progress Towards Solving the Provider Data Problem in Healthcare

Cleveland, OH – July 13, 2021 – Axuall, a digital professional identity network that enables healthcare providers to share their authenticated credentials and qualifications in real-time, announced today that they closed $10.4 million in Series A funding led by Flare Capital Partners. Additional co-investors include Intermountain Ventures, University Hospitals Ventures, MedStar Health, Epsilon Health, InHealth Ventures, AV8 Ventures, JumpStart, M25 Ventures, and North Coast Ventures.

Capital from this financing will be used to accelerate R&D, implementations, sales, and marketing as the company grows its customer base of healthcare organizations. “Led by Flare Capital Partners and representing over two dozen healthcare organizations, this financing represents a ringing endorsement from the healthcare community”, said Axuall’s CEO, Charlie Lougheed. “We are thrilled to work alongside the most innovative healthcare organizations in the world to address the workforce challenges that this space faces.”

Provider data delays and blind spots cost the U.S. healthcare sector billions of dollars per year, contributing to care gaps for patients, physician burnout, and unnecessary inefficiencies for healthcare organizations. A recent study conducted by the Health Management Academy in 2021 identified the disjointed process of verifying provider credentials as a central pain point among clinicians and organizations alike. “The traditional credentialing process is a cumbersome and slow experience for clinicians,” said Michael Greeley, co-founder and general partner, Flare Capital Partners. “Axuall has streamlined this process, with its real-time digital credential network that provides coverage across the entire healthcare workforce and enables workforce intelligence across the industry.”

Built on a provider-centric model, the Axuall network enables healthcare systems, staffing firms, telehealth groups, and health plans to leverage a vast array of verified real-time provider data to eliminate information delays in onboarding staff, develop virtual networks with partners, and manage their care delivery networks.

“As an investor, we’re always on the lookout for the trifecta opportunity: a material unmet need; a scalable technology that addresses the problem to be solved, and a leadership team we believe has the experience to operationalize and execute. Axuall exemplifies this,” said David Sylvan, President of UH Ventures, the innovation and commercialization arm of University Hospitals. “We look forward to continued collaboration with Axuall, and we’re excited to participate in this journey.”

Axuall was formed in 2018 with $3 million of venture funding to develop a national network for professional career identity that serves the needs of healthcare providers and the organizations they work with. The solution was developed and piloted with three major healthcare systems, University Hospitals, MedStar Health, and MetroHealth, and launched commercially in late 2020.

Axuall has expanded its work with innovative healthcare systems in 2021 as the company develops additional solutions to bridge the data divide between providers, systems, and health plans. “Axuall is solving a fundamental problem in healthcare. Their solutions are driving clinical impact by enabling patient access and enhancing the overall quality of care,” stated Nickolas Mark, Managing Director and Partner, Intermountain Ventures.

About Flare Capital Partners

Flare Capital Partners strives to help build significant healthcare technology, digital health and healthcare services companies to improve health outcomes and broaden access while lowering costs of care. We partner with inspirational entrepreneurs who seek to transform the business of healthcare by developing innovative and impactful products and services. Flare Capital is a team of proven healthcare technology investors and senior operating executives known for thought leadership and unparalleled strategic industry resources. Our firm has raised some of the industry’s largest dedicated venture capital funds focused on early stage opportunities in healthcare technology innovation, and our investors include leading healthcare companies, major institutional investors, important family offices, foundations and sovereign wealth funds. We are full life-cycle investors in our portfolio companies as we support and work alongside entrepreneurs over their entire company-building journey. Select portfolio companies include Aetion, Aspen RxHealth, Bright Heath, Cohere Health, Eden Health, HealthVerity, Iora Health, Somatus, Tausight and VisitPay. Learn more at Flare Capital Partners and follow us on Twitter @flarecapital

About Axuall

Formed in 2018, Axuall, Inc. addresses the national imperative to improve access to quality healthcare by helping to eliminate unnecessary inefficiencies in workforce deployment. Axuall is a national digital network that enables clinicians, healthcare systems, and primary source institutions to share and manage authenticated credentials in real-time. With this, we empower health systems to accelerate the time-to-deployment of qualified healthcare professionals while at the same time reducing physician burnout.

For more information, visit www.axuall.com. Follow Axuall on LinkedIn and Twitter.