Health Tech Solution Aimed at Identifying Clinicians Inclined to Work in Rural Communities

Axuall Explore creates feature to fill some of the most difficult positions in healthcare. 

Cleveland, OH, February 10, 2026Axuall, the industry leader in clinical workforce intelligence, announced a new feature to identify physicians and advanced practice providers who are more willing to work in rural communities. Using Axuall Explore, an AI-powered database of 1.5 million clinicians, health systems can now identify information to help recruit for some of their most difficult-to-fill positions. Analyzing clinician data from over 19,000 primary sources and more than 30 billion claims data points, Axuall Explore quickly identifies clinicians who have a propensity to work in rural areas.

Jason Junker, MA, CPRP, Corporate Director of Physician Recruitment, Multi-State Division at Advent Health, said this type of information will be invaluable in recruiting efforts. “With several markets recruiting physicians to serve rural communities, a tool like Axuall Explore is truly transformative. It helps us identify providers who are not only clinically strong but genuinely committed to rural practice—an audience that can be difficult to pinpoint. By connecting with these physicians through messaging that reflects our faith-based mission, we’re able to engage those whose calling aligns with our communities’ needs and ultimately strengthen the care we provide to our patients.”

The launch comes at an ideal time, as access to healthcare in rural communities has been a national focus. Currently: 

      • More than 91% of U.S. rural counties face healthcare workforce shortages.

      • More than 16% of the U.S. population lives within a designated health professional shortage area. 

      • Nearly 9,000 additional clinicians are needed to fill these gaps in care.

    With just a few clicks through Axuall Explore, a physician recruiter can find more than 100,000 physicians and nearly 44,000 nurse practitioners who have practiced in a rural setting for at least three months. 

    “This level of precision leads directly to more efficient recruitment, superior workforce planning, and ultimately, the improved retention needed to stabilize care in these vital communities,” said Charlie Lougheed, the Co-founder and CEO of Axuall. “Solving the chronic staffing shortages in rural America is not just a challenge; it is a deepening crisis driven by funding cuts and the utter failure of conventional, broad-stroke recruitment strategies.”

    The timing of this solution is even more crucial, considering the current rural healthcare workforce is nearing retirement age; the average age of physicians who work in a rural setting is 59 years old. 


    About Axuall

    Built with leading healthcare systems, Axuall is a workforce intelligence company powered by a national, near real-time practitioner data network. The technology enables healthcare systems, staffing firms, telehealth, and health plans to dramatically reduce onboarding and enrollment time while also providing unique, powerful data insights for network planning, analytics, and reporting. To learn more, visit www.axuall.com.


    Media Contact
    Jeff Rusack
    Media Relations Manager
    KNB Communications
    axuall@knbcomm.com

    JPM Healthcare Conference 2026: Charlie Lougheed Shares Key Takeaways for Health Systems

    The era of the ‘bold growth’ narrative has come to a halt. At this year’s JP Morgan Healthcare Conference, the conversations weren’t filled with the usual topics of mergers and aggressive expansion. Instead, industry leaders reverted back to something much more demanding: stability and operational discipline.

    Here are my top 5 takeaways from the event and what they signal for health system leaders who are willing to navigate and embrace these shifts.

    1. Back to Basics: Stability Over Scale

    The most consistent theme among non-profit health systems was a return to the fundamentals. There was a shift in focus from ambitious growth or mega-mergers to stability and consistency being the focal point. This shift reflects a convergence of pressures: roughly $1 trillion in projected Medicaid cuts over the coming decade, labor inflation, persistent claims denials, and regulatory uncertainty.

    In this current environment, the message is clear: before pursuing what’s next, organizations must first stabilize what they have to maintain profitability and demonstrate financial resiliency to bond investors.

    2. Workforce Optimization Needs Workforce Intelligence

    Another key theme indicated that workforce challenges remain front and center, but the conversation is changing. While nursing shortages and contingent labor costs are still major concerts, leaders also discussed recruitment and retention across physicians and advanced practice providers.

    What really stood out was the increasing use of data and AI to drive smarter workforce decisions validating our most recent solution release, Axuall Sync.

    3. Integration as a Value Driver

    For health systems that have recently merged or are pursuing internal consolidation, integration was a central narrative for demonstrating value creation.

    This went beyond their own assets, as Jeff Flaks, CEO Hartford HealthCare, emphasized a care-delivery partnership across the ecosystem. Many leaders emphasized “nontraditional partnerships” to embrace this theme including:

    • One Medical (20 primary care centers)
    • K Health for virtual primary care
    • Uber for patient transportation
    • Google for its AI platforms

    4. Ambulatory Expansion and Portfolio Optimization

    Another clear theme was the aggressive expansion of ambulatory footprints within non-profit health systems. These systems are actively divesting underperforming assets and focusing on convenient, community-based care based on customer preferences and the opportunity to optimize capital allocation.

    5. Revenue Cycle Resiliency and Denial Management

    Finally, with margin pressures intensifying, health systems placed significant emphasis on revenue cycle management and claims denial reduction as critical operational priorities. Leaders spoke openly about the impact of improving revenue cycle resiliency and the importance of protecting margins without compromising care.

    Ultimately, the era of ‘growth at all costs’ is over, and we have officially entered the era of operational accountability. The takeaway from JPM is clear: the industry is no longer rewarding size, it is rewarding the discipline to execute. While others are distracted by the noise, the healthcare leaders who will win in 2026 are those ruthlessly optimizing their most valuable asset: their workforce.

    At Axuall, we aren’t just sitting back and watching this shift, we are providing the real world data and intelligence required to lead it. The question for leaders now isn’t how big you can get, but how smart you can move.

    A Perfect Storm is Brewing Within the U.S. Healthcare Workforce: Public Policy, Data, and AI Will Help Us Weather It

    A new MedCity News article by Axuall CEO and co-founder Charlie Lougheed explores how a “perfect storm” of physician, APP, and nursing shortages is straining the U.S. healthcare workforce—and why traditional fixes are no longer enough. Lougheed outlines how forward-looking health systems can combine smart public policy with provider data and AI to better forecast staffing needs, expand candidate pools, streamline onboarding, and optimize physician-to-APP ratios, enabling care teams to keep pace with rising patient demand.

    Click here to read the full article.

    Cleveland Clinic and Axuall Deploy Next-Generation Data Engine to Solve the Provider Data Integrity Crisis

    Cleveland, OH – October 28, 2024—Axuall, the industry leader in clinical workforce intelligence, and the world-renowned Cleveland Clinic today announced a long-term agreement to co-develop and deploy Axuall Sync. This collaboration will dramatically improve the accuracy, recency, and completeness of provider data for health systems, addressing one of the healthcare industry’s most persistent and costly challenges.

    Over half of all healthcare provider directories contain significant errors, according to the Centers for Medicaid and Medicare Services. Such gaps often lead to missed opportunities for patient care, scheduling breakdowns, and non-compliance. Sync leverages Axuall’s provider data network—built from thousands of real-world sources spanning over 27 billion data points—to create a “super record” for each clinician. This robust profile, aided by machine learning, includes everything from demographics and credentials to specialty, practice patterns, health system alignment, and even an attrition risk score.

    “The challenge of stale provider data goes far beyond a simple database issue; it’s about unlocking the full potential of our healthcare networks,” acknowledged Charlie Lougheed, the CEO and founder of Axuall. “Axuall is shifting the paradigm from a costly struggle to maintain data to a future where intelligent, near real-time information actively enhances care coordination and optimizes our entire healthcare ecosystem.”

    Cleveland Clinic engaged with Axuall Sync to enhance management of extensive provider data. Axuall completed an update of 50,000 provider records within three days, improving accuracy and efficiency. Accurate provider data supports seamless referrals, care coordination, and communication. Axuall is now managing the health system’s complete 200,000+ external provider records.

    “As a destination hospital facility with a significant global presence, Cleveland Clinic manages an extraordinarily high volume of new external provider records daily. The sheer scale of referral-driven patient flow means our provider data needs are constantly expanding,” said Kate Neal, IT Director of Access Innovations and CRM at Cleveland Clinic. “By ensuring provider data is accurate and up to date, we have strengthened our ability to meet CMS Notification of Admissions regulatory requirements while closing critical gaps in transitions of care.”

    Sync is designed to automate the ingestion of curated provider data into core systems via APIs and vendor-specific connectors, supporting platforms such as Epic’s Schedulable Epic Resource (SER) and Provider-on-the-Fly functionality, Salesforce, and more. Future use cases at Cleveland Clinic will include precision scheduling—leveraging real-world practice profiles to more accurately match patients to physicians—and provider population analytics to close healthcare supply and demand gaps in the community.

    About Axuall

    Built with leading healthcare systems, Axuall is a workforce intelligence company powered by a national, near real-time practitioner data network. The technology enables healthcare systems, staffing firms, telehealth, and health plans to dramatically reduce onboarding and enrollment time while also providing unique, powerful data insights for network planning, analytics, and reporting. To learn more, visit www.axuall.com.

    About Cleveland Clinic

    Cleveland Clinic  is a nonprofit multispecialty academic medical center that integrates clinical and hospital care with research and education. Located in Cleveland, Ohio, it was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. Cleveland Clinic has pioneered many medical breakthroughs, including coronary artery bypass surgery and the first face transplant in the United States. Cleveland Clinic is consistently recognized in the U.S. and throughout the world for its expertise and care. Among Cleveland Clinic’s 82,600 employees worldwide are more than 5,786 salaried physicians and researchers, and 20,700 registered nurses and advanced practice providers, representing 140 medical specialties and subspecialties. Cleveland Clinic is a 6,728-bed health system that includes a 173-acre main campus near downtown Cleveland, 23 hospitals, 280 outpatient facilities, including locations in northeast Ohio; Florida; Las Vegas, Nevada; Toronto, Canada; Abu Dhabi, UAE; and London, England. In 2024, there were 15.7 million outpatient encounters, 333,000 hospital admissions and observations, and 320,000 surgeries and procedures throughout Cleveland Clinic’s health system. Patients came for treatment from every state and 112 countries. Visit us at clevelandclinic.org. Follow us at x.com/CleClinicNews. News and resources are available at newsroom.clevelandclinic.org.

    Media Contact
    Jeff Rusack
    Media Relations Manager
    KNB Communications
    axuall@knbcomm.com

    AI Coding in Production: Lessons from 18 Months in the Real World

    At Axuall, we know that our value as a workforce intelligence company built on a national, real-time provider data network, depends entirely on the quality and integrity of our code. While many healthcare vendors tout AI as a vague strength, they struggle to articulate its actual impact on their solutions. Our competitive edge lies in the rigorous application of AI within our engineering culture. 

    Read on to learn how our Chief Technology Officer, Michael Hawkins, explains how we’ve moved past the skepticism surrounding AI-assisted development and made it a core part of building production software. This commitment to cutting-edge engineering ensures the Axuall platform remains the most secure, efficient, and scalable solution on the market, equipping healthcare executives and staffing leaders with the unmatched data they need to meet patient demand, improve efficiencies, and reduce provider burnout.


    By Michael Hawkins, Chief Technology Officer at Axuall

    For the past decade, engineering teams have benefited from steady, incremental improvements in developer productivity. We have seen better IDEs, better frameworks, better CI/CD pipelines, and better testing tools. However, nothing in that time has come close to the impact of AI-assisted development. Over the last 18 months, our engineering team has used AI coding tools not as a novelty, not as a side experiment, and not just for prototypes, but as a core part of how we build production software. The results have been undeniable. Yet if you read social threads and comment sections, you will still see the same dismissive reactions:

    “Mixed results. Useful for POCs, but I would not trust it in production.”
    “Fine if you do not care about maintainability, efficiency, or security.”
    “It is a shortcut that creates more mess than it solves.”

    These statements might have been understandable when coding LLMs first appeared. They are no longer grounded in reality. The truth is simple: AI-assisted coding works in production when paired with a strong engineering culture and a modern SDLC. Teams that refuse to embrace it are falling behind, and they are doing so quickly.

    From Skepticism to Curiosity to Culture

    When we began our AI journey, I did not mandate a single tool or a single approach. Instead, I gave the team the freedom to experiment and to choose what worked best for their workflow. GitHub Copilot, Cursor, Claude Code, and other emerging agents were all on the table. Early reactions were cautious. Some feared the narrative that AI would replace developers. Others assumed it would create more friction than value. But with space to explore and permission to experiment, something important happened. Skepticism turned into curiosity, and curiosity turned into adoption. Today, AI is part of nearly every sprint. It is not a sidecar. It is part of the engine.

    One truth became clear very early: AI is not going to take your job. But someone who uses AI might.

    AI’s Real Strength: Raising the Floor of Engineering

    There is a misconception that AI’s primary value is speed. Yes, it makes developers faster, but that is not the headline. The bigger story is this: AI raises the baseline quality of what an engineer can deliver.

    In our experience, AI consistently helps developers:

    • Handle edge cases they might not otherwise consider
    • Produce richer unit tests
    • Follow established architectural patterns with more consistency
    • Navigate unfamiliar areas of the codebase without interrupting another engineer
    • Reduce cognitive load while working across a large system

    It is also important to be clear on one point. AI is a force multiplier, not a substitute for skill. It does not turn weak engineers into strong ones. Instead, it amplifies existing expertise. Senior engineers get dramatically better output from AI because they know how to evaluate results, guide solutions, and define quality. AI rewards craftsmanship. The more you know, the more AI can accelerate you.

    AI reduces friction. It reduces rework. It reduces the mental tax of complexity. This has an outsized impact on the final product.

    No, AI Code Is Not “Too Risky” for Production

    The most common critique I still hear is: “I would not put AI-generated code in production.” My response is straightforward: Why is AI-written code any different from human-written code if it goes through the same engineering pipeline?

    We do not allow human developers to bypass:

    • PR reviews
    • Quality checks
    • Automated tests
    • CI/CD gates
    • QA validation

    So why assume AI must be held to a different standard? Bad code should never be deployed, whether written by a junior engineer, a senior engineer, or an LLM. The SDLC is the great equalizer. If your development process cannot catch flaws from AI-assisted code, then the problem is not AI. The problem is your SDLC.

    Prompting, Scoping, and Reality

    Can AI write an entire application from a single prompt? Yes, it can. Will the result be good? No, it will not. However, when scoped effectively, AI is exceptional:

    • For functions, AI writes them faster and often cleaner than humans
    • For complete features, AI can perform extremely well with the right prompting and guardrails
    • For large refactors, AI is outstanding, especially in well-patterned codebases

    Many skeptics fail because they try one vague prompt, get mediocre output, and conclude that AI cannot do real work. Prompting has become the new version of Google-Fu. If you cannot articulate a problem clearly, your results will be mediocre. AI can only implement the clarity you provide.

    Beyond Code Generation: AI Across the SDLC

    Our team has gone well past the idea of AI as autocomplete. Today, AI participates across the development lifecycle. For example:

    • We use Cursor rules and project context to enforce architectural patterns
    • MCP and CLI automation to manage Jira, run tests, and validate UX
    • Figma integrations to assist with front-end work
    • Playwright with AI to perform automated UX testing
    • PR review assistance that catches bugs and logic flaws
    • Product teams that use AI to write clearer epics, user stories, and quick POCs

    We have even run experiments where an AI agent was prompted to grab the next Jira ticket and resolve it. And it succeeded. This is no longer about assistive code suggestions. This is a transformation of the entire ecosystem of software delivery.

    The Productivity Trap

    Have we seen story cycle times cut in half? Not yet. That is also the wrong metric. We have seen meaningful gains in areas that matter more:

    • Increased test coverage
    • More robust handling of edge cases
    • Fewer interruptions and less context-switching
    • Faster onboarding for new engineers
    • Fewer late discoveries of missing logic
    • Better PR conversations focused on design rather than syntax

    So yes, AI makes teams more productive. But its most meaningful impact is quality and completeness, not raw speed. AI raises the floor while also helping teams reach higher.

    The Risk of Waiting

    Coding agents are improving at a pace that is difficult to overstate. The gap between teams that embrace AI and teams that do not will grow quickly. Waiting for perfection is a losing strategy. Refusing to adopt AI now is like asking your team to work in a plain text editor with no autocomplete or IntelliSense, while competitors use a modern IDE.


    Final Thought

    After 18 months, I am convinced of this: AI-assisted development is not a fad, a shortcut, or a party trick. It is the future of professional software engineering. The craft is evolving, and the role of the engineer is evolving with it. Teams that embrace AI will build better software, deliver more value, and innovate faster. 

    AI is not replacing developers. It is amplifying them.